A farewell and an invitation: the changes at MotorChase

Most of the frequent readers of MotorChase must have missed the daily articles these last days. But I have a good explanation for that: as a one-man army, this website also missed me. And I was truly busy taking care of another project that has started months ago. And MotorChase will have to continue without me.

It all started a little after I started MotorChase. I thought audience would naturally build up, with no need of investments besides the time I took to create the logo, to shoot the videos and to write the articles. But things are way more complicated than that. And soon I realized I would have to invest money to make MotorChase known to more people. The problem is that bills kept coming and my primary source of income, freelancing, suffered a great setback with the Brazilian recession. Very little people had money to ask for articles. Much less than I normally had. Many titles were threatened to disappear. Summing up, things were ugly as hell. I barely had money to pay my family expenses. MotorChase would have to do it by itself. And it kind of did, but not enough to become a revenue source.

At the same time, I noticed Motor1.com was aggressively expanding. It bought World Car Fans, a website in which I was honoured to work around 2008. They had recently entered Turkey, France and Canada. So I gave it a shot to see whether they would like to come to Brazil as well and send them a message on June 27. My idea was to help them establish here from the start, by hiring a team and build the Brazilian Motor1.com from the ground up, but they had other plans. They wanted to have a strong partner, with lots of audience, and asked for my help in finding one. I have suggested some websites and they liked Carplace from the very beginning. When I contacted my friends at Carplace, they also liked the idea of becoming the Brazilian branch of Motor1.com. And I thought my role had come to an end, but both sides had other plans for me, luckily. They wanted me to get involved, but there was a natural condition: I had to become a Motor1.com member. And a Motor1.com member alone.

That happened last November 8, when the Sao Paulo Motor Show opened its gates. I was there to cover the event for Motor1.com, not for MotorChase. And will do so for as long as I can offer value to that big project.

What about MotorChase, you may ask? Well, I do not want it to end. I want it to keep growing, even if at a slower pace. So I will have to put someone to take care of it. And that someone will be Antonio Rodrigues, a good friend of mine. I hope you all support this new stage in MotorChase’s history. Thank you all for the audience and see you at Motor1.com.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them two SAE Journalism Awards. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.