Nissan creates a website for clients interested in the Kicks SUV

Nissan is losing no time at all after announcing it would produce the Kicks SUV. Created over the same V platform used by March/Micra and Versa, the new SUV will be produced in Resende, Rio de Janeiro, and is expected to officially released at the Olympic Games in Rio, reaching the dealers in August. While everybody waits, the company has created a website for potential clients to be informed little by little about the new B segment vehicle.

At the website, there is a text that reads: “Do you want to know everything about one of the more daring presentations of Nissan? In 2003, we have presented the first crossover in history. And today we are already the world leaders in this market segment in the world. Soon we will consolidate this leadership even more with a new urban SUV, inspired by Brazilians: the audacity in design, technology and fun to drive. A car created from the Kicks Concept, a great success at the last São Paulo Motor Show, that will be available soon. Sign up and receive first hand all the news about the Nissan Kicks, produced by the world leader in the crossover market.”

Oddly, the website is still not fully working, at least not in Firefox. In Microsoft Edge, it does and you can fill your name and email and wait for more news. Besides the silhouette of the car, created in a sort of light paint, there is a plus sign that invites readers to know the first detail of the production version Kicks. When you click it, you get the same image Nissan has released to announce the SUV production, with the badge that shows the name of the car in the left side of the tailgate.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.