Riversimple will reveal tomorrow its new car. You should pay careful attention to it

If you have never heard of Riversimple, we do not blame you. The company, although revolutionary, is small and still enduring to make its case known beyond universities and people interested in the future of the automobile. Because Riversimple does not intend to sell you its new car. It will lease it. It does not want you to pay for the fuel you place in the car’s tanks. It will do so. Last, but not least, Riversimple does not want you to have any expenses besides the monthly tax it intends to charge. And, believe me, this makes all the difference.


Riversimple was started by Hugo Spowers, the gentleman you see wearing a pullover at the end of the video below.

Spowers has proposed an entirely new company. One that wants to make money-saving resources instead of consuming more of it. This is why he will not sell the car you will see tomorrow. Nor charge for the hydrogen it will use as well. Yes, the car will be powered by hydrogen, since it uses a fuel cell. According to what he has told us some months ago, the idea is to make money not only from the fee, but also from what the car saves on fuel (refuelling is included in the fee as much as the driver needs it), from what it saves in maintenance (it inverts the logic of part selling and the planned obsolescence) and so on.


This new car is a crash-test compliant vehicle, and a much better looking car, for what the teaser images tell us. The Mk1 was just a technology demonstrator, with no concern whatsoever to aesthetics. And the technology they wanted to demonstrate was not the fuel cell in its own, but its feasibility with a sensible approach. The Mk1 was extremely light and required only a very small fuel cell. It made the car much cheaper than the Toyota Mirai or the Honda FCX Clarity, which required a huge fuel cell in order to move the ordinary and heavy bodies they have. And lightness is key to Riversimple’s concept.


We’ll get back to Riversimple really soon here on MotorChase. In the mean time, have a look at its new car. And do not miss its presentation tomorrow.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.