Bell & Ross AeroGT: if watchmakers could produce cars, this is what we would have

You already have an idea what cars would be if Google and Apple were able to design and produce cars. But what about watchmakers? How would a Cartier car look like? And a Rolex, a Tag Heuer, a Jaeger-LeCoultre? We have no idea, but now we do know how a Bell & Ross car would be. Exactly like the AeroGT.

This car, unfortunately, is an imaginary concept. It has been created to promote the BR 03 AeroGT watches. Fabien de Nonancourt, sales director of Bell & Ross, explains the idea in the video below.

Bell & Ross have not created a mock-up, but have imagined what engine the AeroGT would be powered by. It would be a 4.2 V8 engine able to produce 449 kW. We bet it would be the same Audi engine used by ApolloN.


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The car would be 4.70 m long, 1.10 m tall, would weigh 1,320 kg and would have an 8-speed automated dual-clutch transmission. In terms of performance, it would be able to go from 0 to 100 km/h in 2.9 s and to reach a top speed of 315 km/h.

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These are the only real products out of the marketing effort of creating an AeroGT car, the BR 03 AeroGT watches. They surely look good, but the car would be much better. Google, Apple, please team up with Bell & Ross to create your cars. They would look much better than this, for sure.



Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.