BMW launches the new 7-Series in Brazil for US$ 197,192

The new BMW 7-Series has been presented to the world in June 2015, but its sales in Brazil will only start one year after that. Anxious luxury car buyers will be able to drive their 750i LI M Sport, the only version that will be offered in Brazil, in June 2016. While this car costs US$ 100,745 in the USA with the same 20-inch wheels, and € 116,000 in Germany, or around US$ 130,000, it will be sold in Brazil for R$ 709,950, equivalent to US$ 197,192. What leads to such a huge difference in a poorer country, you may ask? Taxes and profit margins, basically.


The 750i LI M Sport is 5.24 m long, 1.90 m wide, 1.48 m tall and has an amazing wheelbase of 3.21 m. And this is what makes the M Sport package be an almost nonsense option for this sort of vehicle: the guy who pays for it will most certainly not be at the steering wheel. Ever. He/she will be comfortably installed at the right back seat, with his/her feet over the support , either working with the retractable table or taking a nap between one meeting and another.


The 4.4 V8 TwinPower Turbo engine delivers 330 kw between 5,500 rpm and 6,000 rpm and a maximum torque of 650 Nm from 1,800 rpm up to 4,500 rpm. That allows the 1,940 kg sedan to accelerate from 0 to 100 km/h in 4.7 s. The top speed is limited to 250 km/h.


One of the most incredible features of the car is its key, if you can call it that. This device has a touchscreen that presents information about the car, such as service need, and allows the driver to control several of its functions. If it allows the driver to enter and to start the car, it also need recharging (check the left side opening), similar to the one you perform with your cell phone every day.


Another interesting aspect of the new 7-Series is the Gesture Control, which allows you not to mess your car’s touchscreen. But it poses some difficulties, such as learning all the right gestures to control the ConnectedDrive system.


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Besides that, the car counts on a 16-speaker hi-fi  sound system from Bowers & Wilkins, a pneumatic adaptive suspension, massaging seats and many other luxury elements. Anyway, the new 7-Series does not come to Brazil with Laserlight. Its headlights use LED technology instead. A hell of a car, but a very expensive ones, the main reason BMW expects to sell only 50 of them in Brazil in 2016.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.