A tragedy moves everyone. An earthquake in central Italy has killed at least 292 people so far. The most affected comune, or city, was Amatrice, with 232 people dead and many more injured. What we never thought that was possible was seeing a car move back into production. This is what Sergio Marchionne, CEO of FCA and of Ferrari, has announced today at the bilateral summit between the Italian and German governments that happened at the Ferrari headquarters. The company will bring the Ferrari LaFerrari back to life in order to help the survivors. And in honor of the dead ones.
The 500th Ferrari LaFerrari will be auctioned and the money (we hope all of it) will be used to help the people affected by the tragedy. We expect it to reach an amazingly high price because of many factors. The first one is that it will not have a fixed price, something that will make it comparable to used LaFerrari models. The second one is that bidding for it will be probably ferocious. And not only because it is the last hard top LaFerrari ever built, what alone could make it very valuable, but because it has a history even before being built. A moving one. And last, but definitely not least, because the more Ferrari can get for the car, the more they will be able to help. Hats off to you, Ferrari.