What would the Toyota Etios look like in a perfect world? Fernando Morita gives us his vision

You probably have never heard of DoniRosset. This is an injustice we are about to fix, but what you need to know now is that it has been designed by Fernando Morita. He is a talented Brazilian designer that has already worked for Volkswagen and is now a design teacher at IED (Istituto Europeo di Design) in São Paulo. Besides working on dream cars and teaching how to design them, Morita also corrects some models that are already for sale according to his vision. The latest to receive the beauty treatment in his blog was the Toyota Etios. In case you have never seen the real thing, rejoice. It is, to say the least, bland.


The sedan isn’t even the worst one around. Check the Cross version…


Toyota_Etios_Cross_5 Toyota_Etios_Cross_4 Toyota_Etios_Cross_3 Toyota_Etios_Cross_2

Yes, we know…


Morita has taken the Etios Sedan and converted it into something more attractive. “I confess I have almost given up because it seemed hopeless”, he said in his blog. But, since it was his conception of the car in a perfect world, he made it larger, sleeker and made it a rear-wheel drive. Here’s what the Etios Sedan could have been, if it was to be beautiful.


Compare it again with the original and check the improvement.


Isn’t it a pity we can’t have a perfect world? At least in what refers to cars?

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.