Toyota confirms the name “Supra” and the date for its presentation. All with one image

The new Toyota Supra was treated as a product that was not certain. At least its name wasn’t, since there was a rumor Toyota would choose another one for its new sports car, developed in cooperation with BMW. But the Japanese company has ended any doubt about the car’s name or its revelation date. In a short press release, Toyota has stated the following: “At the 2018 Geneva Motor Show, the unveiling of a modern racing concept will signal Toyota’s commitment to bring back to the market its most iconic sports car”. With the image above. “Bring back to market” and “most iconic sports car” are more than enough for the obvious conclusion: Toyota will name the new car as Supra. And it will premiere at the 2018 Geneva Motor Show. More precisely on March 6th.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.