Acura Precision Concept is an imprecise design exaggeration

When Toyota first presented the Mirai, hopes were the company would keep that awful origami design only to the first fuel cell to be actually sold to customers. But then came the new generation Prius and the certainty that those strange lines were infectious. Luckily, Lexus was immune to them and managed to present a gorgeous new vehicle at the 2016 NAIAS, the LC 500. Acura, the luxury division of Honda, was even more prone to escape, but its newest concept shows the Asian Origami Flu would make many more victims. The name of the concept could be taken as sarcasm: it is named Precision.

Acura Precision Concept-3

Full of edgy creases and incredibly long (5.18 m, with a 3.10 m wheelbase), it looks like an origami sedan when seen from the front and the back. The only perspective in which it looks more interesting is seen laterally, where its few curves appear. And it follows a recipe of attractive cars, with a high belt line and a low roof, but it does not fit in that category. Not even the 22-inch wheels do it any good.

There is no information on engine, transmission or anything else apart from width (2.13 m) and height (1.32 m). The company says its concept was created “to explore new and challenging ideas for future Acura design, particularly Acura sedans”. We hope public reactions discourage such explorations and Acura finds something better for its future.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.