Renault Duster Oroch makes fun of Fiat Toro in advertisement

Renault has not lost the chance to make fun of its fresh competitor, the Fiat Toro. Toro, in Italian and Spanish, means bull. And Renault has produced an image in which a huge bull is inside its bed with the following sentence:

Duster-Oroch-Toro

If you do not speak Portuguese, it means “It is not worth bellowing. Duster Oroch has arrived first”. Fiat is making a huge effort trying to put Toro in a segment of its own that Fiat has named SUP (Sport Utility Pick-Up), but it will not catch on, for sure.

The joke may become a problem to Renault. And not because of any sort of reaction from Fiat, but due to the fact that Toro would probably be able to carry a bull in its bed, due to its diesel version load capacity of 1 ton. The Duster Oroch carries only 650 kg, the same load capacity of the flex version of Toro.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.