Tesla invokes Nikola Tesla back to life to endorse the Model S

Advertising, even if very good, will not be subject to articles here at MotorChase. Simply because they are promoting products we review, as you may have read lots of times, with the most recent example being the second generation BMW X1. But this commercial is exceptional. It has brought Nikola Tesla back to life in order to endorse the cars that use his name, more specifically the Model S you see in the video below.

Nikola Tesla, if you are not aware of who he was, can be easily compared to Thomas Edison and other genius of the same sort. If he was not greater than all of them. He was an inventor, a physicist, an electrical engineer, a mechanical engineer and had a major role at developing alternating current (AC) engines and electricity supply systems. The also researched wireless communications and energy transmission, as well as an early X-ray imaging system. He died in 1943, aged 86.

In the speech the carmaker used, Nikola Tesla says: “It is not a dream. It is a simple feat of scientific electrical engineering. Electric power can drive the world’s machinery without the need of coal, oil or gas. Although perhaps humanity is not sufficiently advanced to be led by the inventor’s keen searching sense. Perhaps it is better in this present world of ours that a revolutionary idea be hampered  in its adolescence. All that was great in the past was ridiculed, condemned, combatted, suppressed — only to emerge all the triumphantly from the struggle. Our duty is to lay the foundation for those who are to come, and point the way. Yes, humanity will advance with giant strives. We are whirling through endless space with an inconceivable speed, all around us everything is spinning, everything is moving, everywhere there is energy!”.

Tesla was originally speaking about the end of its Wardenclyffe Tower, an invention that would distribute energy wirelessly, but that was eventually demolished for the erection of houses. Anyway, his speech fitted nicely in what Tesla claims to be its mission: giving the world a viable electric car. And the video is strikingly good. We are sure Nikola is blessing Tesla wherever he is. He has done so decades ago, as his speech clearly shows.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.

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