Fiat has given us a fairly good example of demand and price. The Fiat Tipo in sedan body was introduced at the price of 12,500 euros. And its sales are impressing everyone. Now Fiat has released the launch price for the hatchback. And it is 250 euros more expensive than the sedan. How come, if it requires less material to be built? Simple: demand for hatchbacks in Europe in the C segment are much higher for hatchbacks than for sedans. So sedans have to cost less in order to have any appeal in the European market. Even if a production cost logic says otherwise.
This price will be charged for the Easy version of the car, equipped with a 1.4 Fire petrol engine able to generate 71 kW at 6,000 rpm, with 127 Nm at 4,500 rpm. This price will soon be raised to 15,900 euros, for the Easy version, which comes with air-conditioning, fog lamps, a sound system with Bluetooth and parking sensors. The Lounge version comes either with the 1.4 Fire engine (for 17,300 euros) or with a 1.6 Multijet 4 cylinder engine (for 20,100 euros). The 1.6 Multijet produces 89 kW at 3,750 rpm, with 320 Nm at 1,750 rpm.
The new Tipo hatchback is 4.37 m long, 1.79 m wide, 1.50 m tall and has the same wheelbase of the sedan: 2.64 m. It presents a quite impressive luggage compartment: 440 l. Even with the non promotional price, the expectation for Fiat’s new hatchback is high. It should sell a lot with its practicality, roominess and good design.