PSA will reveal a new pick-up next week, according to Autocar

On April 5, PSA will present its new business plan, Push to Pass. The name is used for a race cars button that boost power to pass the competitors and so does PSA expect this business plan will work for the company. Among the news, according to Autocar, will be the announcement of a new pick-up, probably a midsize. And the British magazine says it will come from a joint-venture with Toyota or with Fiat.


peugeot_hoggar_5 peugeot_hoggar_4 peugeot_hoggar_2 peugeot_hoggar_3

Autocar says the last pick-up produced by PSA was a Peugeot 504, but that is not accurate. The last one was also a Peugeot, but it was named Hoggar, was based on the Peugeot 206 (named 207 in Brazil after a restyling) and was manufactured in Porto Real, Brazil. It was also a major flop. Anyway, that points out to a new Peugeot pick-up, a brand that is more used to this sort of offer.


citroen-dispatch Peugeot-Expert

The possibility of a partnership with Toyota would be due to their current partnership in Proace, Dispatch (Jumpy) and Expert, but Autocar seems to forget that the Toyota Proace is a rebadge Fiat Scudo.


And that Peugeot, Citroën and Fiat also share another van, the Boxer/Jumper/Ducato, respectively. Along many other vehicles, so Fiat and PSA have a much larger history of partnership. And Toyota does not need to increase is production volumes. FCA does. This is the partnership we would bet on, especially now that Fiat, or FCA, has the new Toro.


The image above is what Autocar imagines a PSA pick-up would be, but we also bet it would be different. First of all, because it would be based on Toro. Second, because the Toro is only offered as a double cab and it is much smaller than a Toyota Hilux, for example. Try to imagine a Peugeot Taureau with the lion on the badge and typical Peugeot headlights. We will get to see were PSA’s pick-up will come from next week.


Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.

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