Tesla or Apple? People are getting in line to reserve the Model 3

Only mobile phones and some electronic gadgets can cause a hype big enough to start lines days before the product is put for sale, right? Cars can do that too, as the Tesla Model 3, which will be presented tomorrow, has proven all over the world. People have started lines in March 29 in Australia and many more are gathering in front of Tesla stores in other parts of the world in order to place their deposits for the car. Which will only start deliveries in 2017! Is that crazy or what?

Tesla has sent an email to customers that has triggered this reaction. And, ironically, it is this very message that could prevent such hype. Check it below.


We would like to highlight this: “Reservations for Model 3 begin on March 31st worldwide. There are two ways to make a reservation. The first, which will allow you to get a better spot in the queue, is to visit your local Tesla store when it opens on March 31st. Second is to make a reservation online at Tesla.com when the live unveil starts at 8:30pm PDT”. You could place your reservation online, comfortably, but a better spot in the queue is only assured by being physically there. Even more, by already owning a Model S or a Model X. We do not doubt that the first guys in line are already clients of the electric carmaker. Check people camping outside a Tesla store in Montreal.


Another tent in the same place. With a Chevrolet Volt in the parking lot.


This one is in Vancouver.


And the first ones to start a queue, in Melbourne, in a picture taken by Heath Walker, Tesla’s head of communications in Australia. Probably the first ones that will be able to place their reservations. And they will not even have seen the Model 3, which will be revealed only at 8:30 pm PDT. About April 1 2:30 am in Melbourne. Let’s hope most of them do not confuse the reveal for an April Fools’ Day Prank…


Reservation prices are around US$ 1,000, but they vary depending on the country and the currency (you can check all prices here). And some people say cars do not attract buyers attraction anymore. Maybe only some cars. The future ones.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.

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