Nissan reveals the front end of the new Kicks. And says it will be produced in Mexico first

Nissan will present its new B segment SUV, called Kicks, in Brazil in May. It will be the official Olympics car, but Nissan does not seem to be willing to wait, as the image above anticipates the front-end of the new SUV almost entirely. We have already had a glimpse of part of the rear-end and its silhouette will be no mystery as well. The funny fact is that the Resende plant will not be able to produce it in time, so Aguascalientes, in Mexico, will produce the first units of the new SUV exclusively for the Brazilian market. When the car starts to be manufactured in Brazil, Aguascalientes will begin delivering it to Mexico and the USA. Brazil is currently not a bigger market than the USA and tends to become smaller Mexico, but this is part of a marketing strategy: to have as much Kicks in Brazilian streets while they are in the world’s spotlights due to the Olympics.

The image above is exactly like Nissan has released it today. The main image in this post has been slightly treated in order to uncover a better view of the front-end lines of the car.

The new SUV will share the V platform with the current March and Versa, produced in Resende, but not only that. The new model will also be powered by the 81 kW 1.6 4-cylinder engine that moves its brothers and use the same transmissions: a 5-speed manual and a CVT. Nissan will invest R$ 750 million in Resende to produce the new Kicks and production will probably begin in 2017.

While it makes sense, since the V platform is already under production in Brazil, it shows the car will be born relatively old. The V platform will soon kick the bucket so that the CMF-B takes its place. It will be under the new generation of the Nissan March/Micra and the Juke as well. It would be really nice if the Kicks could have been conceived over the brand-new architecture, but it was not available at the time the project started.

Gustavo Henrique Ruffo

I have been an automotive journalist since 1998 and have worked for many important Brazilian newspapers and magazines, such as the local edition of Car and Driver and Quatro Rodas, Brazilian's biggest car magazine. I have also worked for foreign websites, such as World Car Fans and won a few journalism prizes, among them three SAE Journalism Awards and the 2017 IAM RoadSmart Safety Award. I am the author of "The Traffic Cholesterol", a book about bad drivers that you can buy at Hotmart, Google Play, Amazon and Kobo.

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