The site PickupTrucks.com has recently come up with a very good question: will Tesla ever produce a pick-up? In order to answer that, they have used this beautiful drawing from Mark Stehrenberger and gone over some arguments that reinforce this possibility. We could put them here, but you’d better read them at their article on the subject, which is very good. Besides inviting you to do so, MotorChase would like to take a hike on that and bring some other facts that have not been considered there.
First of all, Tesla has a major problem with battery supply. Until the Gigafactory is ready, and even beyond that, Tesla cannot consider producing more cars. It already has an issue to cope with the over 400,000 reservations for the Model 3 for years to come (deliveries will only start by the end of 2017). If the car demand keeps as high as the reservation process has shown it can be, there will not be room for a pick-up in the short and mid-term. Remember pick-ups are the best-selling vehicles in the USA for years and years: Ford F-Series, Chevrolet Silverado and RAM pick-ups are the top 3 in 2015.
If the Gigafactory can provide enough batteries for the Model 3, the future Model Y and even a cheaper Tesla that is being rumored, called Model 4, a Tesla pick-up will make perfect sense. Mercedes-Benz will have a pick-up of its own, based on the Nissan Navara/Frontier and the future Renault Alaskan, so a luxury electric pick-up would be a perfect fit. Especially for Henry Nelson.
A Tesla pick-up could help him deliver even more mail than he can deliver nowadays with a very low cost. And when it comes to commercial vehicles, a low operating cost is the most desired feature they can present. People say fleet owner do not buy their trucks due to appearance or any other characteristic, but by how much each km costs them. And, with that in mind, the price of the pick-up is also important. How much would a Model S-based pick-up cost?
Pick-up buyers also tend to be very conservative in their choices. This is why Toyota, Nissan or Honda have not managed to compete in the segment as well as they have competed in cars. Tesla has the advantage of being an American brand. But it is perhaps considering a little more time to build its reputation may be needed in order to threaten the big dogs.
Now we get to the fundamental question: if there was a Tesla pick-up, would you buy it? The comments box is all yours!