It is no secret that the best thing Kia could have ever done for itself was hiring Peter Schreyer. He gave the Korean automaker a brand identity, something Chinese cars still have no clue how to reach. When Kia was bought by Hyundai, the latter also benefited from the wisdom of the designer, which is now President and Chief Design Officer of the Hyundai Motor Group. And he was the chosen one to present the 3rd generation i30, which will make its debut at the Paris Motor Show, in September. Could it be more appropriate than that? A debut in Paris?
In the video above, Schreyer claims the i30 is an European car, developed and designed in Europe, even if it is eventually also built in South Korea. The new i30 will also introduce a new design feature for future Hyundai models, called Cascading grille. Schreyer says the design is simpler and more refined. We have taken the only picture that Hyundai has disclosed and made it a little clearer. You can see the result below.
The car has wide wheel arches and it is possible to see a piece of its European license plate, as well as a little more of the Cascading grille. If we take the successful career of the 1st generation of the car as an example, as well as the surprise the former VW CEO, Martin Winterkorn, had when checking how smooth the steering adjustment of the 2nd generation was, the 3rd generation i30 is a very promising car.